It?s time to talk video traffic. Video marketing is by far some of the best traffic I get. The traffic and leads I generate from my videos convert 50% faster than any other lead I attract online. Why? Let?s find out how and why video is a must if you want to drive traffic like a beast online?
Lights, Camera, Traffic!
Think generating video traffic is scary? Think again. Once you begin to unleash the power of what i believe is one of the most effective marketing strategies on the web you?ll be ready to say lights, camera, traffic!
Video marketing is effective for a couple of reasons. People like to be entertained?and in a world filled with ?reality stars? and ?over night sensations? people are intrigued with the thought of learning, engaging and ?living their lives? through the stories and successes of others.
Video is the one medium where people can really get a sense of who you are as a person, a professional and an expert. They get to see you, hear you and get to know you through the information you record and upload to the Internet. There are people who have been following me for years online who I?ve never spoken to or met face-to-face who feel like they know me because they watch my videos.
So how can you maximize your blog traffic and build relationships through video?
Not All Videos Are Created Equal
There is a reason why some videos become viral and other just collect dust online.
The best videos that you can use on your blog are those that you do yourself, were people can get to know you, your personality and ?feel? your presence. Polished and perfect is not what ?high converting videos?are made of.
It?s best to do a video that is casual yet professional. One that really connects you to your audience. Studies show that if you get too perfect people won?t trust you. It?s unnatural to be perfect! it?s almost like to you are trying to hard.
Truth be told, no one likes a super-polished-perfect-all-the-time leader.
WHY?
Because no one is perfect and perfection is something that a lot of people will not relate to. They want to aspire to be like someone they enjoy watching, who can share stories and experiences that hit them not only in the mind but in the heart as well.
Getting Started With Video
It is easier than ever to publish videos and drive targeted video traffic to your blog. I?ll upload videos to YouTube, Facebook and Viddler and if I need a to protect my videos say, if I?m using them for a membership site or info-product, I?ll use Amazon S3.
I shoot videos from my MacBook, my iPhone or even with my handheld camera. When you are just getting started online there is no need for special software ? just get the job done. Now this also doesn?t mean you want to upload a blurry, shaky video, with background noise in an unprofessional setting with bad lighting. Casual does not mean low quality. You want high quality, engaging, interactive and enjoyable.
Deliver high quality content. That is your priority. Talk to people as if they were your friend. Don?t use words you normally wouldn?t use. Feel free to be yourself. People will appreciate the authentic you ? flaws and all.
While it may take a few tries, just keep practicing. The more videos you do the better you?ll get. Sometimes the very first take is the best take. It seems like the more you try to get it right the more you end up messing it up!
So?take a deep breath and just go for it.
The Secret To Success With Video
It?s better to do 20 videos and learn as you go than to never get a video out there because you are always trying to be ?perfect?. Be yourself, YOU are the only one who can do that and there is NO ONE that can deliver content the way you can!
Need help getting started with video?
Here?s your free 6 part series to killer video marketing?
You can also check out my new YouTube Traffic Guide to learn what it really takes to drive traffic on the world?s most popular video site.
Start adding videos to your blog regularly and most of all have fun! It?s a sure way to keep your audience coming back again and again.
Helping You Win Online,
Andrea Bolder
Gold Medal Olympian & World Class Online Marketing Trainer
PS. If you are scared to get in front of a camera?why not start with a powerpoint slide. It can be just as effective in driving traffic when packed with awesome content that gets people results. Don?t let your fear of the camera take you out of the game.
PPS. If you want to learn how bloggers are earning 6 figures a year in affiliate sales from video traffic, then check out this viral blogging system!
Source: http://andreabolder.com/2013/video-traffic/
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